The only brand serving the power and energy industry year round across all channels for more than 140 years.


CUSTOMER REACH

POWER reaches 100% of Fortune 1000 Utilities

Energy Percentage Chart Imagwe

LEAD GENERATION

83%

of subscribers are involved in the initiation, recommendation, specification, approval or purchase of one or more products or services

8%

purchased the product or service based on the ad in POWER magazine

39%

recommended/specified products or services advertised

23%

requested additional information from a company, sales representative or distributor

57%

visited the advertiser’s website

82% of subscribers have taken action on advertisements by visiting an advertiser’s website, recommending the product or service to others, or buying the product or service


WHAT READERS HAVE TO SAY

POWER has been like a bible over the years since 1974. POWER opened the world of power generation to me. I have submitted articles, expanded contacts, used products advertised, suggested products advertised to others a various plants, etc.”

– Engineering, Operations and/or Maintenance,
Electric Utilities

“Very useful – I refer to articles and advertisements often and have found new suppliers as a result of seeing them in POWER.”

– General or Corporate Management, Power Plant Consulting Engineering Firms

“Each issue provides important information that helps in the operation of my organization.”

– General or Corporate Management, Power Plant Consulting


GLOBAL COVERAGE

With a total audience of over 480,000, POWER is the leading global media brand addressing all aspects of power generation. POWER reaches 65,000 magazine subscribers (of which 17,000 are outside of North America).

POWER is the largest global publication serving the power generation market, reaching subscribers in 191 countries each month.


AUDIENCE BREAKDOWN

306,900+

Print and E-Newsletter
Readers

268,000+

Monthly Web
Visitors

23,000+

Social Media
Followers

65,000+

Print/Digital Magazine Subscribers


POWERMAG.COM BY THE NUMBERS

4.4 Million

Total Pageviews in the Past Year

353,436

Total Pageviews per Month

268,000

Web Users per Month

56%

Increase in Total Users Year over Year

80%+

of Readers use the internet to RESEARCH for their job


E-NEWSLETTERS

94%

of readers receive
and read work-related
e-newsletters daily or weekly

84%

of readers said reading
e-newsletters is a very
useful or useful tool to
stay informed about the
energy industry

51.97%

of readers receive and read work-related e-newsletters DAILY

24.37%

Open Rate for
all E-Newsletters

8.37%

Click Through Rate for all E-Newsletters


ADVANCED DIGITAL MEDIA OPPORTUNITIES

MEDIA

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2021 E-MEDIA SURVEY HIGHLIGHTS

2021 E-MEDIA SURVEY REPORT

ACCOUNT BASED MARKETING

AUDIENCE EXTENSION

BRAND CONNECT CONTENT MARKETING

CASCADE CUSTOM CONTENT

CAREERS IN POWER

DIGITAL ISSUE ADVERTISING

HOT PRODUCTS

PODCAST

POWER INSIGHTS VIDEO PROGRAM

FLOW LEAD NURTURING

TARGETED E-MAIL BLASTS/LIST RENTAL

TEST YOUR KNOWLEDGE QUIZ

WEBINARS

WEBSITE & E-BLAST RETARGETING

WHITE PAPER SPONSORSHIPS


PRINT

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2022 Editorial Calendar

Ad Submissions & Specs

Current Issue Announcement

140th Anniversary of POWER

Connected Plant Sponsorships

Corporate Capabilities Ad Section

Digitalization Ad Section

Executive Insight Ad Section

Europe Ad Section

Renewable Energy Ad Section

Distributed Energy Ad Section

Water Ad Section

Signet AdStudy


EVENTS & AUDIENCE ENGAGEMENT

Enhance your brand and partner with POWER’s events covering all aspects of power generation.

Contact your sales representative for a custom sponsorship and advertising package.

90% of the top 25 utilities in the U.S. attend POWER events

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MEET OUR TEAM

At POWER, we believe in a consultative partnership where we can come up with a marketing program based on the client’s strategy and objectives. Please contact your sales representative for a custom package to meet your 2022 objectives.

EDITORIAL TEAM

Edit Team Members
Terry Davis
North America – East Coast
Chris Hartnett
North America – Midwest and West Coast
Petra Trautes
Europe
Aaron Larson
Executive Editor
Dorothy Lozowski, M.S.Ch.E.
Editorial Director
Sonal Patel
Senior Associate Editor
Darrell Proctor
Associate Editor
Matt Grant
Vice President & Group Publisher