The only brand serving the power and energy industry year round across all channels for more than 135 years.


Customer Reach

POWER reaches 100% of Fortune 1000 Utilities

64%

Power Generators and Electric Utilities

37%

Industrial steam and/or captive electric generating plants

23%

Utilities

4%

IPP/Cogen

30%

Consulting
engineering firms


Lead Generation

85%

of subscribers are involved in the initiation, recommendation, specification, approval or purchase of one or more products or services

13%

purchased the product or service based on the ad in POWER magazine

33%

recommended/specified products or services advertised

19%

requested additional information from a company, sales representative or distributor

46%

visited the advertiser’s website

92% of subscribers have taken action on advertisements by visiting an advertiser’s website, recommending the product or service to others, or buying the product or service


What Readers Have to Say

“As a power engineer, I find POWER to be the one ‘go to’ magazine I receive.”
Engineering, Operations and/or Maintenance,
Power Plant Consulting Engineering Firms

“One of the key sources of new
product information in the power
industry.”
Engineering, Operations and/or Maintenance,
Power Plant Consulting Engineering Firms

“POWER provides timely insight and perspectives into the future of power generation.”
General or Corporate Management, Company’s Operations – Other


Global Coverage

With a total audience of over 480,000, POWER is the leading global media brand addressing all aspects of power generation.

POWER is the largest global publication serving the power generation market, reaching subscribers in 180 countries each month.



Audience Breakdown

262,700+

Print and E-Newsletter
Readers

222,000+

Monthly Web
Visitors

23,000+

Social Media
Followers

65,000+

Print/Digital Magazine Subscribers



POWERMAG.COM By The Numbers

3.8 Million

Total Pageviews in the Past Year

314,000

Total Pageviews per Month

167,000

Web Users per Month

16%

Increase in Total Users Year over Year

78.38%

of Readers Spend More Than 1 Hour on the Web for Business Purposes


E-Newsletters

88%

of readers receive
and read work-related
e-newsletters

77%

of readers said reading
e-newsletters is a very
useful or useful tool to
stay informed about the
energy industry

55%

of readers are using
their smart phones to
read e-newsletters

23.48%

Gross Open Rate for
all E-Newsletters

8.02%

Gross Click Through Rate based on Opens for all E-Newsletters



Advanced Digital Media Opportunities

Edit Opportunities

ACCOUNT BASED MARKETING

AUDIENCE EXTENSION

BRAND CONNECT CONTENT MARKETING

CASCADE CUSTOM CONTENT

CAREERS IN POWER

DIGITAL ISSUE

HOT PRODUCTS

PODCAST

POWER INSIGHTS VIDEO PROGRAM

FLOW LEAD NURTURING

TARGETED E-MAIL BLASTS/LIST RENTAL

TEST YOUR KNOWLEDGE QUIZ

WEBINARS

WEBSITE & E-BLAST RETARGETING

WHITE PAPER SPONSORSHIPS


Events & Audience Engagement

Enhance your brand and partner with POWER’s events covering all aspects of power generation.

Contact your sales representative for a custom sponsorship and advertising package.

90% of the top 25 utilities in the U.S. attend POWER events

Edit Event Modals

Meet Our Team

At POWER, we believe in a consultative partnership where we can come up with a marketing program based on the client’s strategy and objectives. Please contact your sales representative for a custom package to meet your 2021 objectives.

Editorial Team

Edit Team Members
Terry Davis
North America – East Coast
Chris Hartnett
North America – Midwest and West Coast
Petra Trautes
Europe
Aaron Larson
Executive Editor
Dorothy Lozowski, M.S.Ch.E.
Editorial Director
Sonal Patel
Senior Associate Editor
Darrell Proctor
Associate Editor
Matt Grant
Vice President & Group Publisher