Acquire, expand and nurture your top high-value clients and prospects. Leverage POWER’s enhanced marketing capabilities with an ABM strategy that’s designed specifically to boost your sales pipeline and close deals.

FOCUS ACCOUNTS. Select 5 accounts (up to 5K users) to target with your messaging for a month. Segmenting capabilities include job titles, geographic location and content affinity.

TARGET OUTREACH. A custom, targeted email blast directed to your accounts from POWER’s coveted database. We’ll then send a retargeted email blast with modified creative to users that engaged with the initial email.

MAXIMIZE ENGAGEMENT. A targeted, high-impact pop-up ad will engage your accounts on powermag.com. We will also serve a programmatically retargeted ad to the same target audience off-site across the web.

COLLECT LEADS. We’ll direct engaged users to your custom landing page(s) where they will provide contact information to learn more about your solutions through a white paper, video, or asset of your choice. Ability to create multiple unique landing pages.

ANALYZE CAMPAIGN. A multi-channel performance analysis including complete audience reach, a full list of accounts, titles and locations of engaged users, and contact information for converted leads. Additional behavioral data insight on target accounts available for 3+ month campaigns.

Price: $15,000 net/month (Minimum three month campaign recommended)

Ask us about our capabilities to produce custom content and solutions to maximize engagement at tradeshows and conferences.

Click here to download the PDF.

OPTIMIZE YOUR REACH TO OUR COVETED AUDIENCE

An advanced marketing program that blends audience segmentation, outbound engagement and programmatic retargeting.

TARGETED OUTREACH. A custom, targeted email blast to 10,000 users from POWER’s coveted database. We’ll then send a retargeted email blast with modified creative to users that engaged with the initial email blast.

MAXIMIZE ENGAGEMENT. A targeted rectangle ad will surround the same 10,000 users with your message for one month. An additional disruptive pop-up banner ad to the same target audience for two weeks.

AMPLIFIED REACH. A programmatically retargeted rectangle ad to the same target audience off-site across the web, up to 100,000 impressions.

PERFORMANCE ANALYSIS. A complete, multichannel performance analysis including total audience reach, total actions and a full list of companies, titles, and geography of engaged users.

Price: $10,000/net

A POWER PRECISION PRODUCT

Click here to download the PDF.

UPGRADED FOR 2021

Reach Your Target Audience with Content that Resonates
with the NEW BrandConnect from POWER

POWER’s NEW BrandConnect allows you to connect directly with the POWER audience by placing your content alongside relevant POWER editorial content, maximizing discoverability in context.

You benefit from aligning with the superior editorial expertise and journalistic integrity of the POWER editorial team. Subscribers rely on the editors of POWER to deliver industry news, technology fundamentals, and expert analysis of industry operations and trends. When we connect your brand to our sophisticated and engaged audience, while associating them with the leading trends and respected editorial experts, we get results.

This is BrandConnect REDEFINED. New program, new pricing.

73.6%

of readers read sponsored content
(technical or business content provided
by vendor companies) on websites.

91%

of B2B brands utilize content marketing.

Please CLICK HERE for a PDF and program details.

Cascade is a full-screen, featured web article sponsorship that engages the reader across devices through the use of responsive web design and an enhanced visual experience. This customized multimedia format removes outside web distractions and allows readers to immerse themselves in the content.

Utilizing the latest technology in digital design, Cascade brings articles to life by integrating multiple content assets into one unique format. User engagement is extraordinarily high with this product with the time spent on Cascade articles averaging over 7 minutes per article.

View previous cascade articles at http://fullscreen.powermag.com/

ADVERTISING OPPORTUNITIES WITHIN ARTICLE:

»» Video ad

»» Sponsored Message

»» Full-page ad

»» Pop-up ad

»» Brand alignment through sponsorship

ALL PACKAGES INCLUDE:

»» Targeted email blast (up to 15,000)

»» Promotion on POWER’s social media channels

»» Homepage feature on powermag.com

»» Two (2) POWERnews E-newsletter Text Ads

»» 50,000 impressions in 300×250 ad on powermag.com

Silver ($10,000)
The Silver package offers sponsorship next to POWER’s editorial content in a clean long-form format. Click here to view a sample.

Gold ($20,000)
The Gold package offers sponsorship next to content provided by the sponsor in a clean long-form format put together by the POWER team. Click here to view a sample.

Platinum ($40,000)
The Platinum package offers sponsorship of your content or POWER editorial. Our developers will work with you to put together a dynamic, unique article page with custom design and animation that best suits and compliments your content. Click here to view a sample.

Click here to download the PDF. 

TARGET THE STRONGEST JOB CANDIDATES IN POWER GENERATION

POWER magazine’s print and digital job resources allow you to target passive and active job seekers in our community of power generation professionals. Reach them through all the media they use, in any combination – print, online, and e-newsletters.

PRINT

POWER magazine’s classified advertising section has long been a reference for those seeking employment or job growth within the power generation industry. With more than 65,000 subscribers worldwide, POWER magazine’s classified advertising section offers a tremendous opportunity to reach people at the plant or in the office. 
Cost per inch: $315 (1x), $295 (3x), $270 (6x), $230 (12x)

ONLINE

POWER magazine’s Careers in POWER job center focuses exclusively on jobs in power generation. Post your open jobs at jobs.powermag.com today. Ask about our posting for interns. Click here to view the job board. 
Job Postings:  

 ** Usable for: 30-day job postings. 

FEATURED EMPLOYER *BEST BUY*
3 EXPOSURES FOR THE COST OF 1! 

The Careers in POWER Featured Employer program provides your company with exposure around our most popular media. This premier advertising opportunity ensures that your company’s name, including a link to your site, is seen by thousands of visitors. Includes placement on the powermag.com home page, Careers in POWER home page and above-the-fold positioning in our weekly Careers in POWER e-newsletter. 

E-NEWSLETTER

The “Just Posted Jobs” e-newsletter will deliver your job posting directly to more than 40,000 inboxes, each week. Target the most qualified active and passive job seekers in the energy industry with highlighted job listings and ad banners. Click here to view a recent Careers in POWER e-newsletter.

PRINT AND ONLINE BUNDLES

AD BANNERS

Banner advertising is available on the weekly e-newsletter. Contact Diane for pricing and additional information. Click here to visit Careers in POWER.

Click here to download the PDF.

CREATE BRAND RECOGNITION BY ADVERTISING IN OUR ISSUE WITH THESE ENHANCED FEATURES!

COVER WRAPS/INSERT CARDS
Images replicating traditional print cover wraps and blow in cards can be added over any page. This feature increases exposure and brand awareness for your company as these images must be closed by the reader in order to view the page underneath. PRICE: $2,900

BANNER ADS: ABOVE ISSUE AND IN EMAIL NOTICES 
Banner ads can be included above a digital edition. In this case, ads are served into the digital edition in real time. Banner ads can also be included in the email notification which allows you maximized exposure to all digital issue subscribers. PRICE: $2,500

COVER AD
Your ad can be placed to the left of our cover for all viewers to see. Get noticed with this additional cover image feature. PRICE: $3,500

LEAD GENERATION FORMS 
Business reply card forms can collect a reader’s name, email address, and comments, which are then sent to a designated email address. Get connected with qualified customers with this valuable communication tool. PRICE: $1,900

ROTATING AND ANIMATED ADS 
Customize your ad design to enhance or suit a particular ad concept with unique flash animation or rotating ads when users change their screen. These ads stand out from others on the page. PRICE: $1,000

Click here to subscribe to the digital issue.

Click here to download the PDF.

85%

56%

HOT PRODUCTS is a tool that guarantees product exposure to the global audience of POWER. Whether it’s a new product launch or to promote existing products before an event, HOT PRODUCTS will give you the edge you need to ensure premium exposure.

Each HOT PRODUCT listing in the print edition and e-letter of POWER includes a product photo and a 100 word product description with a URL to your website. You can reach more than 86,000 decision makers in the power generation industry with a combination of print and e-newsletter marketing.

POWER is the leading industry source for market insight and information. By utilizing HOT PRODUCTS, you are partnering with the trusted brand in global energy information.

CLICK HERE for rates and to download the PDF.

Do you have a great topic that is a must-know for potential and current customers? Are you looking for an effective distribution outlet for that subject that you worked so hard on?

This program takes your topic, produces a podcast, and leverages our reach in the industry to give you a positive return on your investment.

POWER’s Executive Editor Aaron Larson is known for conducting interviews with leading industry experts and getting updates from insiders regarding power-related topics. Aaron will work with you on a podcast that can focus on:

• Product Information
• Training
• New Product Launch
• Company Profiles
• Executive Interviews

Place your message in front of the global power generation market through a variety of methods including:

• Targeted exclusive e-mail blast to 10,000 POWER audience members promoting the podcast

• Promotion in weekly e-newsletter, POWERnews

• Podcast hosted on The POWER Podcast landing page on powermag.com for a minimum of one year

• Promotion on POWER social media channels—Facebook, Twitter, and LinkedIn

• SEO benefits of a post on powermag.com featuring the podcast audio

Listen to previous episodes of The POWER Podcast at: www.powermag.com/the-power-podcast

Almost 70% of the POWER audience surveyed stated audio is a useful online tool.

Over 80% of the POWER audience finds podcasts to be a useful means of communication.

CLICK HERE to download the POWER Podcast Program PDF.

The new POWER Insights editorial video series gives you the opportunity to align your brand with conversations and content that are driving the industry forward. This series consists of editorial interviews with executives and industry leaders where timely conversations take place on a variety of topics impacting the power landscape as a whole, providing much needed updates and analysis on this critical industry. Each episode of the POWER Insights video series is promoted extensively across the website, newsletters, as well as social media and lives on indefinitely.

SPONSORSHIP OPPORTUNITY DETAIL

Robust sponsorship packages that include branding, thought leadership, and content creation.

• Exclusive monthly sponsorship package that includes a minimum of two videos and as many as four.

• At the beginning of each episode, our editor will identify your company and or solution by name, along with how the viewer can learn more.

• Sponsor logo branding visible throughout entire video and on all marketing via powermag.com website, POWER e-newsletters, targeted email blast, and social media.

• POWER editor will conduct a 2-3 minute video interview with sponsor company representative/executive on a topic of your choice. This video will be posted on POWER Insights video landing page on powermag.com and video asset delivered to sponsor.

View previous episodes at www.powermag.com/video-power-insights/

INVESTMENT: $7,000 PER MONTH AND INCLUDES ALL ELEMENTS LISTED ABOVE.

Please contact your sales representative for additional information.

Click here to download the PDF. 

87.8%

of readers rely on video as a useful
information source to stay informed about the energy
industry

FLOW is Marketing Orchestration. This strategic approach provides marketers with a unique opportunity to position critical assets to our audience. The campaign will guide users through a journey of communication triggered by engagement to nurture Marketing Qualified Leads (MQL).

Marketing Services

Our Marketing Services Team will manage every aspect of the campaign execution, including creative development and tactical optimization. From the launch of the campaign to its completion, we will provide complete transparency to allow our partners to monitor messaging performance and asset effectiveness.

Content Assets

Landing pages will be crafted for your assets, configured for optimal lead generation with enhanced tracking to measure engagement and activate users for campaign automation.

Email Blasts

Our team will work closely with you to create multiple co-branded messages, crafted to attract the target audience to the asset landing pages.

On-site Display

Our Marketing Services Team will customize different banner creatives for each asset in the campaign, served to the target audience.

Audience Extension

Leveraging the top ad networks our team will activate multiple display banners to run across the web, extending the reach of the campaigns to your target audience.

Download the PDF here.

Do you have an email that you would like to promote to POWER’s audience?

Do you have an email that you would like to promote to POWER’s audience? Send us your HTML and demographic selections and we do the rest. Reach beyond your database for highly qualified business leads through this valuable service.

STANDARD OFFERING

$700 CPM

Click here to download HTML specifications and guidelines.

There are a maximum number of e-blasts per month. Contact your sales rep now to reserve your spot!

POWER’s website, powermag.com, offers an exciting and interactive opportunity to put your marketing message in front of the power generation industry audience while driving traffic to your own website through the Test Your Knowledge Sponsorship.

SPONSORSHIP FEATURES & BENEFITS:

• An enjoyable way to educate decision makers about a new or existing technology, product or service
• Sponsor’s brand can be promoted on 5-10 questions throughout the quiz
• Sponsor’s logo featured on each page of the quiz
• Enhanced marketing message through content marketing on a trusted, reliable industry website
• POWER promotes the monthly quiz on social media channels, a dedicated HTML blast, and e-newsletters to increase your reach to the powermag.com audience
• Additional lead generation opportunities available
• Contact your sales representative for more information

Click here to view a sample Test Your Knowledge Quiz: “FOCUS ON: COMPETITIVE MAINTENANCE STRATEGIES”.

Click here to download the PDF.

REACH AND ENGAGE THE POWER GENERATION INDUSTRY BY PARTNERING WITH POWER FOR YOUR NEXT WEBINAR

POWER’s webinars are an engaging, measurable and cost-effective way to reach the power generation industry. By combining the immediacy of the Internet with the impact of streaming audio, video and live Q&A, POWER webinars provide a dynamic marketing solution that accelerates the lead generation process and produces actionable results. 

Not only will we assist you in the creation of your presentation and promote it to our email list, but your company also will get the contact information for all of those who signed up to attend. POWER webinar sponsors have found that the registration process is one of the most effective ways to generate highly qualified leads. 

SINGLE-SPONSORED: Advertiser develops the content

MULTI-SPONSORED: Advertiser(s) and/or POWER staff develops the content (topics vary)

ALL PACKAGES INCLUDE:

• Registration list with contact details
• POWER staff to moderate the webinar
• Sponsors are recognized during the webinar
• Online advertising on POWER’s website and POWER’s e-newsletters
• Email promotion
• Print advertising (if signed before ad close deadline)
• One-year archive on powermag.com/power-webinars/
• Post-event promotion
• Sponsor will receive the raw video file in MP4 format for marketing purposes

Click here to view the archived POWER webinars. Register for any webinar and watch the audience view.

Click here to view a sample registration page.

• Single-sponsored webinars average 500+ registrants.
• Multi-sponsored webinars average 750-1,000 registrants.
• Both average a 35% live attendance.

Click here to download the PDF.

78%

of readers plan to attend a webinar
in the next 12 months

94%

of readers said they attend webinars as a way to stay informed about the energy industry

OPTIMIZE YOUR MESSAGE TO THE INDUSTRY

The days of one-and-done marketing are behind us. To be successful you need your website ad seen multiple times and your email marketing reinforced through behavioral retargeting. Make sure your target audience sees your message, with POWER’s retargeting programs.

WEBSITE RETARGETING

Place your banner ad on powermag.com and sign up for the retargeting program. When your prospect clicks on the ad, it will continue to appear on other websites, reinforcing your message and ensuring you get the most out of your advertising program.

This program can serve retargeted banner ad impressions up to 4x number of contracted powermag.com impressions.

EMAIL MARKETING RETARGETING

Send your custom HTML email message to your selected audience segment from POWER’s coveted customer database. And you have the option to have a follow-up email automatically sent to users that engaged with the initial email blast or to the non-engaged from the initial e-blast.

Please contact your sales representative for details and pricing.

Click here to download the PDF.

White Paper sponsorships provide an opportunity for sponsors to post technical papers from industry experts and thought leaders. The White Paper is hosted on powermag.com/white-papers/ and promoted through different media channels to drive leads. Generate profitable leads with this valuable online lead generation tool.

STANDARD OFFERING

Post up to 6 pages: $80 net/lead. Price includes email and advertising promotion.

Click here to view a sample registration page.

Click here to view the white paper archives.

72%

of readers said White Papers are very useful to stay informed about the energy industry

Please visit connectedplantconference.com for more information.