CUSTOMER REACH
POWER reaches 100% of Fortune 1000 Utilities
LEAD GENERATION
86%
of subscribers are involved in the initiation, recommendation, specification, approval or purchase of one or more products or services

16%
purchased the product or service based on the ad in POWER magazine

39%
recommended/specified products or services advertised

18%
requested additional information from a company, sales representative or distributor

51%
visited the advertiser’s website
80% of subscribers have taken action on advertisements by visiting an advertiser’s website, recommending the product or service to others, or buying the product or service
WHAT READERS HAVE TO SAY
“Love my POWER magazine. It is the bible of power generation, for its maintenance, operation, engineering, training, and compliance issues. Great source of information.”
– Engineering, Operations and Maintenance
POWER Subscriber
“Being a power plant consultant, over the years it has helped to keep abreast of the development and news in the power plant firld. Been reading this magazine for over 25 years. First in published form in my office and then in my email as digital. Great job POWER magazine.”
– Power Plant Consulting Engineering Firm POWER Subscriber
“Fantastic source of information on trends and technical development in the power industry.”
– Operations POWER Subscriber
GLOBAL COVERAGE
With a total audience of over 480,000, POWER is the leading global media brand addressing all aspects of power generation. POWER reaches 65,000 magazine subscribers (of which 17,000 are outside of North America).
POWER is the largest global publication serving the power generation market, reaching subscribers in 191 countries each month.
AUDIENCE BREAKDOWN

306,900+
Print and E-Newsletter
Readers

268,000+
Monthly Web
Visitors

23,600+
Social Media
Followers

65,000+
Print/Digital Magazine Subscribers
POWERMAG.COM BY THE NUMBERS

4.5 Million
Total Pageviews in the Past Year

353,436
Total Pageviews per Month

268,000
Web Users per Month

56%
Increase in Total Users Year over Year

80%+
of Readers use the internet to RESEARCH for their job
E-NEWSLETTERS

94%
of readers receive
and read work-related
e-newsletters daily or weekly

84%
of readers said reading
e-newsletters is a very
useful or useful tool to
stay informed about the
energy industry

51.97%
of readers receive and read work-related e-newsletters DAILY

24.37%
Open Rate for
all E-Newsletters

8.37%
Click Through Rate for all E-Newsletters
ADVANCED DIGITAL MEDIA OPPORTUNITIES
MEDIA
TOP 300 USERS
POWER SUPPORTERS
ACCOUNT BASED MARKETING
AUDIENCE EXTENSION
BRAND CONNECT CONTENT MARKETING
CASCADE CUSTOM CONTENT
CAREERS IN POWER
DIGITAL ISSUE ADVERTISING
HOT PRODUCTS
PODCAST
POWER INSIGHTS VIDEO PROGRAM
FLOW LEAD NURTURING
TARGETED E-MAIL BLASTS/LIST RENTAL
TEST YOUR KNOWLEDGE QUIZ
WEBINARS
WEBSITE & E-BLAST RETARGETING
WHITE PAPER SPONSORSHIPS
2023 Editorial Calendar
Ad Submissions & Specs
Current Issue Announcement
140th Anniversary of POWER
Connected Plant Sponsorships
Corporate Capabilities Ad Section
Digitalization Ad Section
Distributed Energy Ad Section
Engineering, Design & Construction Ad Section
Executive Insight Ad Section
Europe Ad Section
POWER Renewables Supplement
Renewable Energy Ad Section
Water Ad Section
Signet AdStudy
EVENTS & AUDIENCE ENGAGEMENT
Enhance your brand and partner with POWER’s events covering all aspects of power generation.
Contact your sales representative for a custom sponsorship and advertising package.
90% of the top 25 utilities in the U.S. attend POWER events

August 14-17, 2023 | Westin Savannah & Convention Center | Savannah, GA
Participate in the power generation industry’s foremost event covering distributed generation, bringing together utility executives, power plant operators, grid managers, commercial & industrial facilities, and power generators to delve into real-life applications of distributed energy resources (DERs), microgrids, energy storage, renewable energy, combined heat and power (CHP), hybrid systems, and the emerging world of blockchain. Connect and collaborate with key distributed generation leaders during the industry’s definitive event addressing the rapid growth of decentralized, distributed power generation.
Contact Amanda Konrad to secure your sponsorship and put your marketing message in front of the key players in distributed generation today.
Amanda Konrad | [email protected]

June 25-28, 2023 | Marriott Canal Street | New Orleans, LA
Senior technology and operating management will find the latest digital monitoring, diagnostic, analytics, Industrial Internet of Things, and decision-support technologies for the power generation and chemical process industries.
Contact your sales representative to secure your sponsorship and put your marketing message in front of the power generation industry’s key technology decision-makers.
Contact Chris Hartnett to secure your sponsorship and put your marketing message in front of the key players today.
Chris Hartnett | chartnett@powermag.com

August 14-17, 2023 I Westin Savannah & Convention Center I Savannah, GA
Real-world, actionable content and case studies make up every day of Experience POWER, virtually and live. Participation at Experience POWER 2023 will drive leads, create brand recognition, and position you as a thought leader in the power generation industry. The industry is changing, and we are to help you change with it and lead the way. Experience POWER, have enlightened peer-to-peer conversations, and make the connections today that will advance your business now and moving forward.
Contact your sales manager today:
Amanda Konrad | [email protected]
MEET OUR TEAM
At POWER, we believe in a consultative partnership where we can come up with a marketing program based on the client’s strategy and objectives. Please contact your sales representative for a custom package to meet your 2023 objectives.
EDITORIAL TEAM







