Customer Reach
POWER reaches 100% of Fortune 1000 Utilities

64%
Power Generators and Electric Utilities

37%
Industrial steam and/or captive electric generating plants

23%
Utilities

4%
IPP/Cogen

30%
Consulting
engineering firms
Lead Generation
85%
of subscribers are involved in the initiation, recommendation, specification, approval or purchase of one or more products or services

13%
purchased the product or service based on the ad in POWER magazine

33%
recommended/specified products or services advertised

19%
requested additional information from a company, sales representative or distributor

46%
visited the advertiser’s website
92% of subscribers have taken action on advertisements by visiting an advertiser’s website, recommending the product or service to others, or buying the product or service
What Readers Have to Say
“As a power engineer, I find POWER to be the one ‘go to’ magazine I receive.”
Engineering, Operations and/or Maintenance,
Power Plant Consulting Engineering Firms
“One of the key sources of new
product information in the power
industry.”
Engineering, Operations and/or Maintenance,
Power Plant Consulting Engineering Firms
“POWER provides timely insight and perspectives into the future of power generation.”
General or Corporate Management, Company’s Operations – Other
Global Coverage
With a total audience of over 480,000, POWER is the leading global media brand addressing all aspects of power generation.

POWER is the largest global publication serving the power generation market, reaching subscribers in 180 countries each month.
Audience Breakdown

262,700+
Print and E-Newsletter
Readers

222,000+
Monthly Web
Visitors

23,000+
Social Media
Followers

65,000+
Print/Digital Magazine Subscribers
POWERMAG.COM By The Numbers

3.8 Million
Total Pageviews in the Past Year

314,000
Total Pageviews per Month

167,000
Web Users per Month

16%
Increase in Total Users Year over Year

78.38%
of Readers Spend More Than 1 Hour on the Web for Business Purposes
E-Newsletters

88%
of readers receive
and read work-related
e-newsletters

77%
of readers said reading
e-newsletters is a very
useful or useful tool to
stay informed about the
energy industry

55%
of readers are using
their smart phones to
read e-newsletters

23.48%
Gross Open Rate for
all E-Newsletters

8.02%
Gross Click Through Rate based on Opens for all E-Newsletters
Advanced Digital Media Opportunities
Media
ACCOUNT BASED MARKETING
AUDIENCE EXTENSION
BRAND CONNECT CONTENT MARKETING
CASCADE CUSTOM CONTENT
CAREERS IN POWER
DIGITAL ISSUE ADVERTISING
HOT PRODUCTS
PODCAST
POWER INSIGHTS VIDEO PROGRAM
FLOW LEAD NURTURING
TARGETED E-MAIL BLASTS/LIST RENTAL
TEST YOUR KNOWLEDGE QUIZ
WEBINARS
WEBSITE & E-BLAST RETARGETING
WHITE PAPER SPONSORSHIPS
Events & Audience Engagement
Enhance your brand and partner with POWER’s events covering all aspects of power generation.
Contact your sales representative for a custom sponsorship and advertising package.
90% of the top 25 utilities in the U.S. attend POWER events

October 18-21 | San Antonio, TX
Participate in the power generation industry’s foremost event covering distributed generation, bringing together utility executives, power plant operators, grid managers, commercial & industrial facilities, and power generators to delve into real-life applications of distributed energy resources (DERs), microgrids, energy storage, renewable energy, combined heat and power (CHP), hybrid systems, and the emerging world of blockchain. Connect and collaborate with key distributed generation leaders during the industry’s definitive event addressing the rapid growth of decentralized, distributed power generation.
Contact Ellen Nyboer to secure your sponsorship and put your marketing message in front of the key players in distributed generation today.
Ellen Nyboer | enyboer@accessintel.com

August 30 – September 2, 2021 | Austin, TX
Senior technology and operating management will find the latest digital monitoring, diagnostic, analytics, Industrial Internet of Things, and decision-support technologies for the power generation and chemical process industries.
Contact your sales representative to secure your sponsorship and put your marketing message in front of the power generation industry’s key technology decision-makers.
Contact Matt Grant to secure your sponsorship and put your marketing message in front of the key players today.
Matt Grant | MattG@powermag.com

October 18 – 21
Real-world, actionable content and case studies make up every day of Experience POWER, virtually and live. Participation at Experience POWER 2021 will drive leads, create brand recognition, and position you as a thought leader in the power generation industry. The industry is changing, and we are to help you change with it and lead the way. Experience POWER, have enlightened peer-to-peer conversations, and make the connections today that will advance your business now and moving forward.
Contact your sales manager today:
Chris Hartnett | chartnett@accessintel.com
Meet Our Team
At POWER, we believe in a consultative partnership where we can come up with a marketing program based on the client’s strategy and objectives. Please contact your sales representative for a custom package to meet your 2021 objectives.
Editorial Team







