Matt Grant
Vice President
+1 713-343-1882
MattG@powermag.com
Matt Grant
Vice President
+1 713-343-1882
MattG@powermag.com
The only brand serving the power and energy industry year round across all channels for more than 135 years.
Customer Reach
POWER reaches 100% of Fortune 1000 Utilities
64%
Power Generators and Electric Utilities
37%
Industrial steam and/or captive electric generating plants
23%
Utilities
4%
IPP/Cogen
30%
Consulting
engineering firms
Lead Generation
85%
of subscribers are involved in the initiation, recommendation, specification, approval or purchase of one or more products or services
13%
purchased the product or service based on the ad in POWER magazine
33%
recommended/specified products or services advertised
19%
requested additional information from a company, sales representative or distributor
46%
visited the advertiser’s website
92% of subscribers have taken action on advertisements by visiting an advertiser’s website, recommending the product or service to others, or buying the product or service
What Readers Have to Say
“As a power engineer, I find POWER to be the one ‘go to’ magazine I receive.”
Engineering, Operations and/or Maintenance,
Power Plant Consulting Engineering Firms
“One of the key sources of new
product information in the power
industry.”
Engineering, Operations and/or Maintenance,
Power Plant Consulting Engineering Firms
“POWER provides timely insight and perspectives into the future of power generation.”
General or Corporate Management, Company’s Operations – Other
Global Coverage
With a total audience of over 480,000, POWER is the leading global media brand addressing all aspects of power generation.
POWER is the largest global publication serving the power generation market, reaching subscribers in 180 countries each month.
Audience Breakdown
262,700+
Print and E-Newsletter
Readers
222,000+
Monthly Web
Visitors
23,000+
Social Media
Followers
65,000+
Print/Digital Magazine Subscribers
POWERMAG.COM By The Numbers
3.8 Million
Total Pageviews in the Past Year
314,000
Total Pageviews per Month
167,000
Web Users per Month
16%
Increase in Total Users Year over Year
78.38%
of Readers Spend More Than 1 Hour on the Web for Business Purposes
E-Newsletters
88%
of readers receive
and read work-related
e-newsletters
77%
of readers said reading
e-newsletters is a very
useful or useful tool to
stay informed about the
energy industry
55%
of readers are using
their smart phones to
read e-newsletters
23.48%
Gross Open Rate for
all E-Newsletters
8.02%
Gross Click Through Rate based on Opens for all E-Newsletters
Advanced Digital Media Opportunities
Media
2021 E-MEDIA SURVEY HIGHLIGHTS
2021 E-MEDIA SURVEY REPORT
ACCOUNT BASED MARKETING
AUDIENCE EXTENSION
BRAND CONNECT CONTENT MARKETING
UPGRADED FOR 2021
Reach Your Target Audience with Content that Resonates
with the NEW BrandConnect from POWER
POWER’s NEW BrandConnect allows you to connect directly with the POWER audience by placing your content alongside relevant POWER editorial content, maximizing discoverability in context.
You benefit from aligning with the superior editorial expertise and journalistic integrity of the POWER editorial team. Subscribers rely on the editors of POWER to deliver industry news, technology fundamentals, and expert analysis of industry operations and trends. When we connect your brand to our sophisticated and engaged audience, while associating them with the leading trends and respected editorial experts, we get results.
This is BrandConnect REDEFINED. New program, new pricing.
73.6%
of readers read sponsored content
(technical or business content provided
by vendor companies) on websites.
91%
of B2B brands utilize content marketing.
Please CLICK HERE for a PDF and program details.
CASCADE CUSTOM CONTENT
CAREERS IN POWER
DIGITAL ISSUE ADVERTISING
CREATE BRAND RECOGNITION BY ADVERTISING IN OUR ISSUE WITH THESE ENHANCED FEATURES!
COVER WRAPS/INSERT CARDS
Images replicating traditional print cover wraps and blow in cards can be added over any page. This feature increases exposure and brand awareness for your company as these images must be closed by the reader in order to view the page underneath. PRICE: $2,900
BANNER ADS: ABOVE ISSUE AND IN EMAIL NOTICES
Banner ads can be included above a digital edition. In this case, ads are served into the digital edition in real time. Banner ads can also be included in the email notification which allows you maximized exposure to all digital issue subscribers. PRICE: $2,500
COVER AD
Your ad can be placed to the left of our cover for all viewers to see. Get noticed with this additional cover image feature. PRICE: $3,500
LEAD GENERATION FORMS
Business reply card forms can collect a reader’s name, email address, and comments, which are then sent to a designated email address. Get connected with qualified customers with this valuable communication tool. PRICE: $1,900
ROTATING AND ANIMATED ADS
Customize your ad design to enhance or suit a particular ad concept with unique flash animation or rotating ads when users change their screen. These ads stand out from others on the page. PRICE: $1,000
Click here to subscribe to the digital issue.
Click here to download the PDF.
85%
56%
of readers said the digital issue of POWER is important, very important or critical to stay informed about the energy industry
of POWER’s circulation requests the digital issue
HOT PRODUCTS
PODCAST
Do you have a great topic that is a must-know for potential and current customers? Are you looking for an effective distribution outlet for that subject that you worked so hard on?
This program takes your topic, produces a podcast, and leverages our reach in the industry to give you a positive return on your investment.
POWER’s Executive Editor Aaron Larson is known for conducting interviews with leading industry experts and getting updates from insiders regarding power-related topics. Aaron will work with you on a podcast that can focus on:
• Product Information
• Training
• New Product Launch
• Company Profiles
• Executive Interviews
Place your message in front of the global power generation market through a variety of methods including:
• Targeted exclusive e-mail blast to 10,000 POWER audience members promoting the podcast
• Promotion in weekly e-newsletter, POWERnews
• Podcast hosted on The POWER Podcast landing page on powermag.com for a minimum of one year
• Promotion on POWER social media channels—Facebook, Twitter, and LinkedIn
• SEO benefits of a post on powermag.com featuring the podcast audio
Listen to previous episodes of The POWER Podcast at: www.powermag.com/the-power-podcast
Almost 70% of the POWER audience surveyed stated audio is a useful online tool.
Over 80% of the POWER audience finds podcasts to be a useful means of communication.
CLICK HERE to download the POWER Podcast Program PDF.
POWER INSIGHTS VIDEO PROGRAM
The new POWER Insights editorial video series gives you the opportunity to align your brand with conversations and content that are driving the industry forward. This series consists of editorial interviews with executives and industry leaders where timely conversations take place on a variety of topics impacting the power landscape as a whole, providing much needed updates and analysis on this critical industry. Each episode of the POWER Insights video series is promoted extensively across the website, newsletters, as well as social media and lives on indefinitely.
SPONSORSHIP OPPORTUNITY DETAIL
Robust sponsorship packages that include branding, thought leadership, and content creation.
• Exclusive monthly sponsorship package that includes a minimum of two videos and as many as four.
• At the beginning of each episode, our editor will identify your company and or solution by name, along with how the viewer can learn more.
• Sponsor logo branding visible throughout entire video and on all marketing via powermag.com website, POWER e-newsletters, targeted email blast, and social media.
• POWER editor will conduct a 2-3 minute video interview with sponsor company representative/executive on a topic of your choice. This video will be posted on POWER Insights video landing page on powermag.com and video asset delivered to sponsor.
View previous episodes at www.powermag.com/video-power-insights/
INVESTMENT: $7,000 PER MONTH AND INCLUDES ALL ELEMENTS LISTED ABOVE.
Please contact your sales representative for additional information.
Click here to download the PDF.
87.8%
of readers rely on video as a useful
information source to stay informed about the energy
industry
FLOW LEAD NURTURING
FLOW is Marketing Orchestration. This strategic approach provides marketers with a unique opportunity to position critical assets to our audience. The campaign will guide users through a journey of communication triggered by engagement to nurture Marketing Qualified Leads (MQL).
Marketing Services
Our Marketing Services Team will manage every aspect of the campaign execution, including creative development and tactical optimization. From the launch of the campaign to its completion, we will provide complete transparency to allow our partners to monitor messaging performance and asset effectiveness.
Content Assets
Landing pages will be crafted for your assets, configured for optimal lead generation with enhanced tracking to measure engagement and activate users for campaign automation.
Email Blasts
Our team will work closely with you to create multiple co-branded messages, crafted to attract the target audience to the asset landing pages.
On-site Display
Our Marketing Services Team will customize different banner creatives for each asset in the campaign, served to the target audience.
Audience Extension
Leveraging the top ad networks our team will activate multiple display banners to run across the web, extending the reach of the campaigns to your target audience.
TARGETED E-MAIL BLASTS/LIST RENTAL
TEST YOUR KNOWLEDGE QUIZ
WEBINARS
REACH AND ENGAGE THE POWER GENERATION INDUSTRY BY PARTNERING WITH POWER FOR YOUR NEXT WEBINAR
POWER’s webinars are an engaging, measurable and cost-effective way to reach the power generation industry. By combining the immediacy of the Internet with the impact of streaming audio, video and live Q&A, POWER webinars provide a dynamic marketing solution that accelerates the lead generation process and produces actionable results.
Not only will we assist you in the creation of your presentation and promote it to our email list, but your company also will get the contact information for all of those who signed up to attend. POWER webinar sponsors have found that the registration process is one of the most effective ways to generate highly qualified leads.
SINGLE-SPONSORED: Advertiser develops the content
MULTI-SPONSORED: Advertiser(s) and/or POWER staff develops the content (topics vary)
ALL PACKAGES INCLUDE:
- Registration list with contact details
- POWER staff to moderate the webinar
- Sponsors are recognized during the webinar
- Online advertising on POWER’s website and POWER’s e-newsletters
- Email promotion
- Print advertising (if signed before ad close deadline)
- One-year archive on powermag.com/power-webinars/
- Post-event promotion
- Sponsor will receive the raw video file in MP4 format for marketing purposes
Click here to view the archived POWER webinars. Register for any webinar and watch the audience view.
Click here to view a sample registration page.
- Single-sponsored webinars average 500+ registrants.
- Multi-sponsored webinars average 750-1,000 registrants.
- Both average a 35% live attendance.
Click here to download the PDF.
78%
of readers plan to attend a webinar
in the next 12 months
94%
of readers said they attend webinars as a way to stay informed about the energy industry
WEBSITE & E-BLAST RETARGETING
WHITE PAPER SPONSORSHIPS
White Paper sponsorships provide an opportunity for sponsors to post technical papers from industry experts and thought leaders. The White Paper is hosted on powermag.com/white-papers/ and promoted through different media channels to drive leads. Generate profitable leads with this valuable online lead generation tool.
STANDARD OFFERING
Post up to 6 pages: $80 net/lead. Price includes email and advertising promotion.
Click here to view a sample registration page.
Click here to view the white paper archives.
72%
of readers said White Papers are very useful to stay informed about the energy industry
2021 Editorial Calendar
Ad Submissions & Specs
Current Issue Announcement
Connected Plant Sponsorships
Corporate Capabilities Ad Section
Digitalization Ad Section
Executive Insight Ad Section
Europe Ad Section
Renewable Energy Ad Section
Water Ad Section
Signet AdStudy
Events & Audience Engagement
Enhance your brand and partner with POWER’s events covering all aspects of power generation.
Contact your sales representative for a custom sponsorship and advertising package.
90% of the top 25 utilities in the U.S. attend POWER events
October 18-21 | San Antonio, TX
Participate in the power generation industry’s foremost event covering distributed generation, bringing together utility executives, power plant operators, grid managers, commercial & industrial facilities, and power generators to delve into real-life applications of distributed energy resources (DERs), microgrids, energy storage, renewable energy, combined heat and power (CHP), hybrid systems, and the emerging world of blockchain. Connect and collaborate with key distributed generation leaders during the industry’s definitive event addressing the rapid growth of decentralized, distributed power generation.
Contact Ellen Nyboer to secure your sponsorship and put your marketing message in front of the key players in distributed generation today.
Ellen Nyboer | enyboer@accessintel.com
August 30 – September 2, 2021 | Austin, TX
Senior technology and operating management will find the latest digital monitoring, diagnostic, analytics, Industrial Internet of Things, and decision-support technologies for the power generation and chemical process industries.
Contact your sales representative to secure your sponsorship and put your marketing message in front of the power generation industry’s key technology decision-makers.
Contact Matt Grant to secure your sponsorship and put your marketing message in front of the key players today.
Matt Grant | MattG@powermag.com
October 18 – 21
Real-world, actionable content and case studies make up every day of Experience POWER, virtually and live. Participation at Experience POWER 2021 will drive leads, create brand recognition, and position you as a thought leader in the power generation industry. The industry is changing, and we are to help you change with it and lead the way. Experience POWER, have enlightened peer-to-peer conversations, and make the connections today that will advance your business now and moving forward.
Contact your sales manager today:
Chris Hartnett | chartnett@accessintel.com
Meet Our Team
At POWER, we believe in a consultative partnership where we can come up with a marketing program based on the client’s strategy and objectives. Please contact your sales representative for a custom package to meet your 2021 objectives.
Editorial Team
North America – East Coast
ALABAMA, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, ILLINOIS, INDIANA, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MISSISSIPPI, NEW HAMPSHIRE, NEW JERSEY, NEW YORK, NORTH CAROLINA, OHIO, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, TENNESSEE, VERMONT, VIRGINIA, WEST VIRGINIA, WISCONSIN, CANADA, LATIN AMERICA
404-634-5123
North America – Midwest and West Coast
ALASKA, ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, HAWAII, IDAHO, ILLINOIS, IOWA, KANSAS, MINNESOTA, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW MEXICO, NORTH DAKOTA, OKLAHOMA, OREGON, SOUTH DAKOTA, TEXAS, UTAH, WASHINGTON, WYOMING
713-343-1889
Executive Editor
Aaron Larson joined the POWER team in September 2013 as an associate editor and was named executive editor in 2017. Aaron has a bachelor’s degree in nuclear engineering technology and a master’s degree, specializing in finance. He spent 13 years in the U.S. Navy nuclear power program, advancing to Chief Petty Officer. He has worked at commercial nuclear, biomass, and coal-fired power plants, functioning in operations, maintenance, safety, financial, and management capacities. Aaron holds a
Chief A Engineer boiler operator license in the state of Minnesota. Follow Aaron on Twitter @AaronL_Power
Editorial Director
Dorothy is the Editorial Director of POWER and Chemical Engineering, where she has been an editor since 2005. Prior to that, she worked for AkzoNobel in both R&D facilities and production environments in several countries, including five years in the Netherlands. Her positions included project manager, technical development manager and research engineer. Much of her work was in the specialty and polymer chemical areas. Dorothy holds M.S.Ch.E. and B.S.Ch.E. degrees from the State University
of New York at Buffalo.
Senior Associate Editor
Sonal Patel is a national award–winning journalist, who has covered a wide range of technology, business, and policy issues for POWER since 2008. Along with keeping her eye on international matters for the magazine’s monthly Global Monitor section, she contributes in-depth analysis and spot news pieces for POWER and its other media channels. Sonal also surveys, crunches, and visualizes power sector data and trends for inclusion in web and print infographics. She is a graduate of the University of Houston. Follow her on Twitter @Sonalcpatel
Associate Editor
Darrell Proctor joined POWER in 2017. He has years of experience in the energy and publishing industries, including as a writer, editor and energy data analyst for Ponderosa Advisors and Bentek Energy (S&P Global/Platts). He was an assistant business editor and assistant news editor as well as Technology Editor for the Rocky Mountain News in Colorado, and also was a senior editor at the St. Petersburg Times in Florida. He is a graduate of Franklin College of Indiana. Follow Darrell on Twitter @DarrellProctor1
